A comprehensive brand identity project — from logo concept and refinement through to a complete brand guideline document that governs how the brand looks and feels across every touchpoint.
The logo design process began with in-depth discovery workshops to understand brand values, competitive landscape, and target audience. Multiple conceptual directions were explored, refined, and tested in context before the final identity was selected.
The brand guideline covers logo usage rules, colour systems, typography hierarchy, iconography style, photography direction, tone of voice, and application examples across both digital and print media.
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Explore the complete process, research, wireframes, and final designs on Behance.
