Web Design · Marketing · Conversion

Marketing Landing Pages

Industry
SaaS / Technology Marketing
Role
Senior UI/UX Designer
Timeline
Ongoing (2021–2023)
Tools
Figma, Webflow, Framer, Optimizely
Marketing Landing Pages Primary Cover Screen
Overview

Project Overview

Responsive marketing landing pages to promote Faronics solutions and drive lead generation. The design approach emphasized clear content hierarchy, compelling visuals, and conversion-focused user journeys, enabling complex product capabilities to be presented in a simple and engaging way while strengthening the overall brand experience. http://faronics.com/deploy-landing/deploy-campaign/https://www.faronics.com/deploy-landing/deploy-campaign-v2/https://www.faronics.com/deploy-landing/deploy-campaign-v3/https://www.faronics.com/deploy-landing/deploy-campaign-v4/https://www.faronics.com/deploy-landing/faronics-deploy-application/https://www.faronics.com/deploy-landing/faronics-deploy-remote-control/https://www.faronics.com/deploy-landing/patch-management/https://www.faronics.com/deploy-landing/windows-updates/https://www.faronics.com/deploy-landing/deploy-v/https://www.faronics.com/deploy-landing/deploy-v2/https://www.faronics.com/deploy-landing/deploy-v4/https://www.faronics.com/deploy-landing/computer-management-made-simple/https://www.faronics.com/deploy-landing/remote-control/

Responsive marketing landing pages to promote Faronics solutions and drive lead generation. The design approach emphasized clear content hierarchy, compelling visuals, and conversion-focused user journeys, enabling complex product capabilities to be presented in a simple and engaging way while strengthening the overall brand experience.

Responsive marketing landing pages to promote Faronics solutions and drive lead generation. The design approach emphasized clear content hierarchy, compelling visuals, and conversion-focused user journeys, enabling complex product capabilities to be presented in a simple and engaging way while strengthening the overall brand experience.

Problem

The Challenge

SaaS pages often fail by either over-explaining technical details or focusing solely on aesthetics, which leads to poor lead conversions. The challenge was finding the right balance between clean layout and conversion optimization.

Research

Discovery & User Research

Analyzed heatmaps and scrollmaps from 40+ landing page experiments. Discovered that clear hero sections, concise customer testimonials, and simple contact forms consistently drove the highest conversion rates.

Design

Featured Highlights

Created a modular landing page system with responsive grids and high-contrast forms. Integrated clean typography pairings to ensure scannable feature explanations.

Design Detail Showcase
Design Detail Showcase — High fidelity details
Results

Outcome & Metrics

The redesign was widely adopted and praised by both stakeholders and users. Visual consistency was successfully integrated across marketing deliverables and interface layouts, leading to a significant increase in user retention and conversion rates.

0
Average conversion rate improvement
0
Client websites designed and launched
0
Dollars in attributed sales pipeline
Reflection

Key Learnings

Effective landing pages are built around clarity and restraint. Focusing on a single, compelling call-to-action is key to improving user engagement.