Insight Brochure Design
Project Overview
Designed a premium corporate brochure for Faronics Insight, combining clean typography layouts with custom vector graphics for physical and digital distribution.
The Challenge
Legacy brochures used generic stock photography and cluttered layouts, which failed to reflect Faronics Insight's positioning as a strategic software provider.
Discovery & User Research
Collaborated with sales representatives to identify how collateral was used at tradeshows. Designed the booklet to serve as a scannable, high-impact introductory guide.
Featured Highlights
Designed a layout with balanced margins and high-contrast headlines. Replaced stock images with custom vector infographics illustrating network administration tools.
Full Case Study Deck
Browse through the complete high-fidelity presentation boards, layout guides, and visual systems designed for Insight Brochure Design.
Outcome & Metrics
The redesign was widely adopted and praised by both stakeholders and users. Visual consistency was successfully integrated across marketing deliverables and interface layouts, leading to a significant increase in user retention and conversion rates.
Key Learnings
Minimalist layout design and high-quality typography improve brochure engagement. Focus on core values and let the layout guide the reader.