Branding · Print · Brochure

Company Brochure Design

Industry
Technology / Corporate Marketing
Role
Visual Designer
Timeline
3 Months (2023)
Tools
InDesign, Illustrator, Photoshop
Company Brochure Design Primary Cover Screen
Overview

Project Overview

Redesigned Faronics' corporate brochure, structuring history timeline, product suites, and security certifications into a premium 16-page layout.

Problem

The Challenge

The previous company overview leaflet was cluttered and outdated, failing to clearly present the scale of Faronics' global deployments to enterprise clients.

Research

Discovery & User Research

Ran focus groups with marketing coordinators to isolate key user journeys. Designed the page structures around company scale, product benefits, and security credentials.

Design

Featured Highlights

Created a 16-page editorial layout using a 6-column grid system. Incorporated high-contrast typography and custom vector diagrams to illustrate product suites.

Design Detail Showcase
Design Detail Showcase — High fidelity details
Results

Outcome & Metrics

The redesign was widely adopted and praised by both stakeholders and users. Visual consistency was successfully integrated across marketing deliverables and interface layouts, leading to a significant increase in user retention and conversion rates.

0
Pages of curated brand content
0
Adherence to style standards
0
Increase in outbound lead responses
Reflection

Key Learnings

A corporate booklet is an introductory overview. Using structured grid layouts and generous white space helps create a professional brand presentation.