Branding · Visual Identity · Brand Strategy

Logo Design & Brand Guideline

Industry
Technology / SaaS
Role
Visual Designer
Timeline
4 Months (2023)
Tools
Figma, Illustrator, Photoshop, InDesign
Logo Design & Brand Guideline Primary Cover Screen
Overview

Project Overview

Designed a comprehensive brand guideline for Faronics Cloud to create a cohesive and scalable visual identity. The system standardized logo usage, color palette, typography, spacing, and service branding, ensuring consistency across products and marketing touchpoints while reinforcing Faronics Cloud's mission of delivering simple and unified endpoint management solutions.

Designed a comprehensive brand guideline for Faronics Cloud to create a cohesive and scalable visual identity. The system standardized logo usage, color palette, typography, spacing, and service branding, ensuring consistency across products and marketing touchpoints while reinforcing Faronics Cloud's mission of delivering simple and unified endpoint management solutions.

Designed a comprehensive brand guideline for Faronics Cloud to create a cohesive and scalable visual identity. The system standardized logo usage, color palette, typography, spacing, and service branding, ensuring consistency across products and marketing touchpoints while reinforcing Faronics Cloud's mission of delivering simple and unified endpoint management solutions.

Problem

The Challenge

The brand assets lacked consistency, using conflicting typography and color guidelines across products. The challenge was to design a unified style guide that aligned the corporate identity.

Research

Discovery & User Research

Conducted workshops with product and marketing teams to establish core values. Verified that a clean logo mark and a structured layout system were essential to project corporate trust.

Design

Featured Highlights

Created a clean geometric logo mark and established a comprehensive style guide. Documented rules for icon spacing, type scale pairings, and color usage.

Design Grid Element 1
Core User Interface Screens
Design Grid Element 2
Visual Systems & Guidelines
Detailed Layout Showcase
Detailed Design Presentation & Specifications
Results

Outcome & Metrics

The redesign was widely adopted and praised by both stakeholders and users. Visual consistency was successfully integrated across marketing deliverables and interface layouts, leading to a significant increase in user retention and conversion rates.

0
Increase in demo request conversions
0
Series B funding raised
0
Internal team alignment rate
Reflection

Key Learnings

A brand style guide is an active roadmap. Documenting rules for typography and layouts simplifies asset creation and ensures visual consistency.